Helping you make the right decisions.

  • Combining solid research experience with commercial understanding

  • Director level professionals without large agency costs

  • Experts who care about you and about society

  • A research and recommendation service customised for you

  • Sector expertise: technology, communications and people.

Whatever business decision you’re trying to make, you need to understand your customers. But people are complicated.

We recommend the right research method and deliver professionally so that you get the help you need.

We tailor our service to you:



How much is already known in the literature or even within your organisation to help with your decision?
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There are many ways for you to do your own research and we can support you to get that right.
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Full Service

Once we understand what you need we can design and deliver a project that fits you perfectly.
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Click on any of these for details of our previous work and client testimonials

Sending Christmas greetings

Every year I wonder what to do about sending festive greetings to my contacts: what format, who to, what to say, what gift (if any). One of the reasons for my procrastination is I don’t think much of them. The paper ones I get just go straight into recycling and ecards get deleted.

So I asked the ICG group what they thought is the best way to send Christmas greetings to clients now. I’ve worked with about 40 clients over the last couple of years but have hundreds of business contacts I could send something. Here is what they thought. Read more