Kindle Research was founded by Paul Hutchings in 2005 (before Amazon’s Kindle!) and since then has successfully delivered about 250 research projects using the full range of methods for organisations ranging from start-ups to multinationals.

The Kindle name actually comes from a quote by Carl Jung: “As far as we can discern, the sole purpose of human existence is to kindle a light in the darkness of mere being.” Such noble aims can be at odds with the world of marketing but together we can create light where there is darkness. And feel good about it.


Paul Hutchings

After years working for some of the UK’s largest research agencies I set up Kindle in the lively city of Brighton.

I’ve worked for the world’s largest IT and mobile companies through to start-ups, specialist consultancies and the public sector employing the full range of qualitative and quantitative methodologies and tools.

As well as doing the research myself, I have run training courses and lectured for the MRS, ICG, AQR and Universities of Westminster and Brighton.

Out of work I try to fill my time with as much running, cycling, and TV as my family allows.



We’ve been a member of the Independent Consultants Group for over 5 years and have worked closely on a range of projects with other members such as Liz Montgomery, Alison Lyon, Caroline Pakel, Becky Williams and Andrew Smith.

The ICG is a network of 400+ professional, creative and highly experienced researchers with skills that span the full spectrum of research expertise.

This allows us to draw on additional specialist skills cost-effectively, flexibly and strategically without the overheads and constraints of a larger agency.