At our last quarterly meeting of the Independent Consultants Group, we saw a repeat of an Esomar talk about the use of private online communities to conduct research.
The software tool which is provided by Communispace is attractive, easy to use and clearly a lot of fun for the users. It allows the client to test new ideas and receive suggestions for new services or improvements quickly and in detail.
It is positioned as marketing strategy rather than a research tool but used in the right way it is both.
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It’s been a while since I posted anything partly because I’ve been concentrating hard on research with my associate Opinionpanel among students about their finance.
There is a worrying lack of awareness and, among many, lack of concern about the size of their debt when they leave university, which, for the current intake, is estimated to be around £30,000. Their attitude is that they need to go to university, everyone has debt and it’s not so much when you compare it to the cost of a house.
It’s clearly worrying some though – 15,000 fewer have entered this year when the government has been trying to raise attendance to half of all young people by 2010.
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