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Short introduction to Twitter

June 12, 2009. Posted by Paul in Consumer technology, Information industry, Research. Comments (0) so far.

I’ve been playing with Twitter a bit more. This short video explains what it is in plain English if you don’t know how it works or why people are using it. The video talks about updating friends, family and co-workers on the minutiae of your life but I’m more interested to see how it works as a business tool.

People are piling into it even if it has slowed up in the last month. Pretty impressive for a company with less than 50 staff.  There are lots of market researchers and other interesting people on there but what kind of people are they?  Currently usage is dominated by a few people – 90% of tweets come just 10% of users and half of Twitter users have only tweeted once.

It’s people who feel they have something to say. But rather than telling their followers what they are doing, they are sharing what they are thinking and finding. So if you have the time, and you could spend a lot of time on it, it’s a fascinating way to connect and learn.

One of the most interesting questions is how Twitter is going to make money. Here is one of the founders talking about it – they still seem awfully vague.

Follow me: @kindleresearch

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Facing up to the future of education

May 20, 2009. Posted by admin in Education sector, Information industry, Research. Comments (0) so far.

Always looking for inspiration and happy to take a moment’s respite from daily tasks Kindle Research decided to attend Futurelab’s Beyond Current Horizons Conference, ‘ Looking at the future of education beyond 2025’.   (One couldn’t help but notice their direct alignment with the DCSF by branding the enterprise ‘technology, children, schools and family’…)

A rather conceptual but fascinating day followed as Futurelab outlined 5 potential challenges facing education in the context of social and technological change.   It would be a disservice to attempt an overview of the day as the scope of themes was vast, incorporating presentations about the…
•    impact of technology on identity and communities
•    blurring distinctions  between the public/private and work/leisure
•    incalculable growth in the depth, scale and use of data on every level
•    the outsourcing of intelligence, decision-making and responsibilities to machines
•    and that every age will have to deal with social and generational gaps in terms of access use and comprehension of technology

Whilst each of these themes are fascinating but somewhat well-trodden of most interest was the futurist’s typical practice of challenging the audience to envisage designing educational practice for different scenarios informed by their 5 challneges above.  Perhaps the most optimistic of the scenarios given was one of networked individuals, where access to the network is pervasive and provides some kind of cognitive enhancement… you could call it a communal approach.  Conversely we were also asked to consider how one might attempt to help learners navigate complex learning environments in a different sort of post-industrialised model of the education environment.  A context where commercial learning providers compete, and there is a real blurring of the distinctions between formal and informal learning… a more individualistic vision of the future.

In these times of educational and economic uncertainty it may seem something of a luxury to engage in utopian/dystopian fantasies but they really are worth considering if only for the fact they quickly polarise opinions and reveal something of our immediate values and anxieties.  And it is this insight that informs my main criticism of the day; the failure to ask what the implications of these future scenarios are for education and the decisions we need to make about the use of technology today.

Schools and teachers are under continually increasing pressure and for many these are anxious times as they are asked to perform more varied tasks, manage more change in terms of policy and practice  (let alone technology…  and please, please don’t mention an imminent election)  whilst enduring ever-increasing scrutiny and it felt remiss to evade an opportunity to reflect on the many crunchy issues facing us now as they make decisions which will affect the future.     But … looking to the future… Futurelab are developing some materials which they plan to release later this month which we look forward to.

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Wolfram (just as well it’s an) Alpha

May 18, 2009. Posted by Paul in Consumer technology, Information industry. Comments (1) so far.

Not a great start for the heavily trailed Wolfram Alpha. While the semantic search knowledgebase may well improve with time, the rather fun comments on the bottom of the article offer enlightening user feedback about its current performance. It’s rubbish! Though I asked it for the meaning of life and it did come back with the literarily correct 42, it might be a while before it can provide good answers to tricky (and not so tricky) questions.

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Revolutionary book machine

April 29, 2009. Posted by Paul in Consumer technology, Information industry. Comments (1) so far.

How interesting that a “thing” is heralded as the most revolutionary development in books for half a century. What about the Google Book Project, Amazon, ebooks? A machine in a London bookstore has over 500,000 titles that it will print on demand, in about 5 minutes and reports suggest the quality is good.

Personally, I think these are a fantastic innovation and I fully expect them to be a more common sight. I still believe readers of books want to touch and feel paper and lots will never want to either buy more electronic kit or settle down with a tablet device. If the quality is good, it only takes a few minutes and the price is the same, they will buy it from a machine.

Maybe it is part of the marketing hype but in an era when we have witnessed one electronic-based revolution after another, people find it easier to relate to things.

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Kindle Research will have to do Kindle research

April 27, 2009. Posted by Paul in Consumer technology. Comments (0) so far.

The Kindle e-book reader is gathering advocates and I might have to start changing my mind about its success as a device for reading novels. Here is a very thorough article on the impact it may have on our relationship with books.

It’s interesting to see there is also a review on the same page comparing it with the Sony e-book reader which doesn’t have the same capability as the Kindle to download books wirelessly. That is clearly helping impulse purchases of books and gives it the edge over the Sony. I still think it looks ugly though.

Another impact of its success is the additional traffic to the Kindle Research website (we were here before the Kindle Reader). I think we will have to do some research on it to satisfy all those people who come expecting to see a review.

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Twitter vs Facebook vs The Nextbigthing

February 24, 2009. Posted by Paul in Consumer technology, Information industry. Comments (0) so far.

With the exponential adoption of Twitter on top of huge growth of Facebook, here is a timely article comparing their relative attributes. They are different animals, each responding to the basic human need to connect and communicate in different ways, but personally I still think there is a huge question mark over their future success.

They’re fun for a while but as all us who work with a keyboard know, they can swallow a lot of unproductive time. When they go down, we feel cut off as exemplifed in gmail’s outage today. It may be warping our kids’ brains. We also need to ask how effective they are. The concerns about this and why we still plunge into the deluge of information are neatly captured by James Harkin in this article:

The delivery of a continuous stream of messages might well be slowly stretching our brains, turning us into creatures who are better at doing many different things at once. Preliminary studies from neuroscientists and psychologists, however, suggest that in the meantime our brains are likely to become strained and confused if we make too many demands on them. Beyond a certain point, in other words, the productivity bonus that we get from responding to many different streams of information on our information loop at the same time levels off, and begins to slow us down. No matter – many of us enjoy it all the same. The reason why we’re so keen to switch through a range of information streams and constantly jump around between them, in any case, is not at all about doing things more efficiently – it is simply that we have come to appreciate being in the loop for its own sake.

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Getting to the core of the Unibody

February 18, 2009. Posted by Paul in Consumer technology, Mobile technology. Comments (0) so far.

The lengths that some people will go to…Apple continues to attract huge passion and interest despite the price premium it places on its Laptops. With the enormous success of netbooks, the declining price of laptops generally and the obvious reluctance of consumers and businesses to invest in new hardware, it’s hard to see how they can maintain their position in the market unless they drop their prices.

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GOOD presentation

February 4, 2009. Posted by Paul in Consumer technology, Research. Comments (0) so far.

When we listen to people talking about their use of the internet, pornography becomes this huge elephant in the room. I recently did a group with year 12 and 13 boys and asked them what kinds of things they liked to do on the internet (it was a project about university marketing). Cue lots of sniggers and furtive looks at each other.

There are astonishing figures on the amount of internet use that is porn related. I love this video which spells some of those out, eg 12% of all internet sites and 25% (yes, a quarter) of all search requests are porn-related. The video has great music, interesting facts and such an appropriate, engaging context. As researchers we could learn a lot from this kind of presentation and I’m not talking about using nudity.

Not only that, the creator of the video – GOOD magazine – has an innovative business model – donating 100% of the subscription, which you set, to a non-profit.

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Meerkating can be fun

January 27, 2009. Posted by Paul in Consumer technology, Research. Comments (0) so far.

There is a lot of talk about Web 2.0 revolutionising the way that organisations market themselves and their products but it is still remarkable when you come across a good example.

Price comparison site comparethemarket.com has set up comparethemeerkat.com with some funny content and an engaging meerkat character. It helps that meerkats are probably the most engaging animals on the planet but the website is more than just a shop window, you can actually compare meerkats. The facebook page currently has nearly 35,000 members, with about 150 having loaded up photos of their favourite meerkats and many more posting messages to the meerkat. And there is a Twitter page with 1,000 followers.

Even more interesting though, is to see that competitor confused.com is running some pay-per-click advertising on Google in reaction to the meerkat campaign.

We’re talking insurance here, not what people get excited about, but for those of us working in marketing this kind of froth makes talking about insurance, well, quite good fun.

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Productivity and positivity

January 21, 2009. Posted by Paul in Research. Comments (0) so far.

In addition to reviews of 2008 and predictions for 2009, another feature of this time of year is the resolution. I read something by the frankly quite scary personal development guru, Steve Pavlina, who recommended making just 2 resolutions – one personal and one professional – to focus ruthlessly on a single goal. Of course there are masses of websites offering advice on sticking to resolutions and in this goal-obssessed world you’ll see most of them talk about the benefits of resolutions. But there is also the idea that (failing to achieve) resolutions can bring you down.

Seems to me a much better (re)solution is to try and bring in some positivity. This page takes some well worn aphorisms to illustrate how positivity can improve your productivity. I love some of these quotes, particularly this one from Samuel Becket “Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better.” though clients may disagree. I guess you could turn each of these into a resolution but they are all works in progress rather than things to achieve.

One thing I am keen to resolve is how to get more things done in less time. The email keeps pouring in, there are always things on the to-do list, and there are always things blocking up my diary. I am going to try a radical new system which refreshingly does not involve a software programme and relies on one of our most valuable technologies of the last few millenia – paper!

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