
We concentrate on technology and communications because that is what we enjoy but also so we can keep abreast of the latest issues. We combine that with our understanding of people gleaned from years of professional research to help you understand your market and how to engage with it.
We know what works, where we need to start and we can set the research findings within the broader context.
Our reports and presentations are designed to be actionable and easy to digest. We won’t overwhelm you with data so you quickly identify next steps.
We work in the following industry sectors:
• Academic publishing
• Education
• Internet search and discovery tools
• Mobile handsets and operators
We have particular expertise in:
• Marketing communications both social and commercial
• New product development
• Business to business issues
• International research
We employ the full range of techniques available and work with partners we know well to deliver them:
• Depth interviews in all their forms
• Focus groups, diads and triads
• Social media such as Twitter, facebook and online communities
• Web-based bulletin boards and groups
• Quantitative studies using web, telephone or face-to-face
We can design and run projects from start to finish or we can support you in your own reearch activities.