Customer satisfaction and communications among major customers

Symbian produces the advanced, open, standard operating system for data-enabled mobile phones (smartphones). Its relationship with the organisations that own Symbian – the world’s wireless industry leaders – is complicated by the fact that they are also its customers.

For two years running, we have collaborated with Logit Research to deliver their customer satisfaction research.

Depth interviews with their most important customers – key decision-makers in the wireless industry – have helped to provide independent feedback on performance and to identify exactly how to improve satisfaction and relationships.